Privacy Policy

Nile Mart LLC ("NileMart," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and all related services (collectively, the "Platform").

1. Introduction and Scope

By creating an account, making a purchase, or otherwise accessing or using our Platform, you agree to the collection and use of information in accordance with this policy. This policy is an integral part of our Terms of Service.

2. Information We Collect

2.1. Information You Provide to Us

• Account & Profile Data: When you register as a Buyer or Seller, we collect personal data, including your name, email address, phone number, password, and physical address. Sellers may provide additional business registration details, store information, and banking details for payouts.
• Transaction & Payment Data: We collect details related to your purchases and sales, payment method information (processed securely by our payment partners), shipping details, and communications related to orders.
• Content Data: We collect information you post on the Platform, such as product listings, reviews, and comments.
• Communications Data: We collect information when you contact our support team, participate in surveys, or communicate with other users through the Platform.

2.2. Information We Collect Automatically

• Device & Technical Data: We automatically collect your IP address, browser type, operating system, device identifiers, and information about your interaction with our Platform, such as pages visited and features used.
• Location Data: With your permission, we may collect precise or approximate location data to enhance services like delivery estimation and local product discovery.

2.3. Information We Generate or Derive

• AI-Derived Data: Our artificial intelligence systems may generate inferences and data points based on your activity. This includes personalized product recommendations, AI-enhanced search results, content summaries for products, fraud risk scores, and content moderation flags. This data is derived from your usage patterns and is used to enhance platform safety and user experience.

3. How We Use Your Information

• To Provide and Manage the Platform: To facilitate account creation, process transactions, manage listings, and enable communication between Buyers and Sellers.
• For Security and Fraud Prevention: To verify accounts, detect and prevent fraudulent activities, and enforce our platform policies using both automated systems and manual review.
• For Personalization and Improvement: To personalize your experience with AI-driven product recommendations, customized search results, and to analyze usage patterns to improve our Platform's functionality. This includes using GenAI features to enhance product descriptions and analyze reviews.
• For Marketing and Communications: To send you transactional emails, marketing promotions (with your consent), and important notices about the Platform.
• For Legal and Compliance Purposes: To comply with our legal obligations under Sudanese law, respond to lawful requests from government authorities, and resolve disputes.

4. Data Sharing and Disclosure

We may share your information with the following parties:

• Sellers & Brand Partners: To fulfill your orders, we provide Sellers with necessary information such as your name, shipping address, and order details.
• Service Providers: We engage third-party companies for payment processing (e.g., AutoPay), logistics, data analysis, and cloud hosting. These providers only have access to the information necessary to perform their functions.
• Legal & Government Authorities: We may disclose your information if required by law or in response to a valid legal process from Sudanese courts or law enforcement.
• In Case of Business Transfer: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Your Rights and Choices

You have rights over your personal data. Subject to limitations under Sudanese law, these rights include:

• Access: You can request access to the personal data we hold about you through your account settings.
• Correction: You can correct or update inaccurate information in your account profile.
• Communication Preferences: You can manage your notification preferences in your account settings to opt-out of non-essential communications.
• Account Deletion: You can request the deletion of your account. We may retain certain information for legal, accounting, or fraud prevention purposes as required by law.

6. Security and Data Retention

We implement robust technical and organizational security measures, including encryption and access controls, to protect your data. We retain personal data for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Children's Privacy

The Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a minor without parental consent, we will take steps to delete that information.

8. Governing Law and Jurisdiction

This Privacy Policy and any disputes related thereto shall be governed by and construed in accordance with the laws of the Republic of Sudan. Any legal action or proceeding shall be brought exclusively in the competent courts of Khartoum, Sudan.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at privacy@nilemart.com.